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smart solutions start here


Marketing is our business. What's yours?

BRANDING DIGITAL CREATIVE RESEARCH EVENTS

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smart solutions start here


Marketing is our business. What's yours?

BRANDING DIGITAL CREATIVE RESEARCH EVENTS

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Who we are


and what we do

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Who we are


and what we do

 

Ideabar is an integrated marketing consultancy located at The Palm Beach Post in West Palm Beach and owned by Cox Media Group, one of the world’s largest privately-held media companies. We offer digital marketing services, strategic branding services, creative design for all media, media buying, local market research and event planning.

Ideabar is media agnostic. We only believe in recommending the solutions that are right for you. 


Let's get started!

We can't wait to meet you and learn about your business. Book a complimentary marketing consultation --  we like to call it a HAPPY HOUR because the coffee and ideas are on us!

Click HERE or call 561-820-4280



This month's cover photo provided by: Yoyi Gomez Photography

 
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Digital solutions


Your customers are there. are you?

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Digital solutions


Your customers are there. are you?

 

GROW. EVOLVE. SUCCEED. 

Ideabar offers solution-based digital marketing strategies. All of our campaign recommendations are determined by your business goals and needs. Whether your goal is to increase brand awareness, drive sales or increase customer retention, we can help. below are some of the digital service products we offer. request a digital marketing assessment today to receive your custom plan.

 
 
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Branding


make a promise. keep a promise.

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Branding


make a promise. keep a promise.

 

We know branding like nobody’s business.


Ideabar's strategic branding services get to the very heart of your business. We help you communicate your value in a clear, consistent and dynamic way. A brand is essentially a promise you make to your customers every day. From the logo to the color palette to the customer experience, all touch points are opportunities to keep your promise and reinforce your value.

Let us help


 
 
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Creative


Yes, we are.

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Creative


Yes, we are.

 

Put our creative minds to work!


Ideabar attracts the best and brightest graphic designers, writers, videographers, web designers, artists, animators and photographers. Need a lift on your logo or some customized collateral? Let us craft your marketing material needs with your business in mind. We love coming up with ideas as much as we love creating them. 

The long road to the BIG IDEA is half the fun. Let our creative minds create some marketing magic for you!

 
 
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Research


we do your homework.

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Research


we do your homework.

 

Ideabar offers a variety of research services and works strategically with our clients to help their businesses grow. Here are some examples of market intelligence we think would be helpful to your business.


Demographic Snapshot: 

Gain insight into the demographic makeup of any area.  Understand the population in terms of age, gender, ethnicity, household income, household size, homeownership, market value of owned home, employment, education level, marital status, or any other demographic variable.  Or, look at a specific target group within the larger population and see how that group differs from the base population in terms of location, demographics, media use or other attitudes and behaviors.

Consumer Behavior Snapshot:  

Gain insight into the consumer behavior around categories like retail, automotive, home improvement, health, travel, dining and other leisure activities. Or, identify the demographic makeup of your target customer by a specific consumer behavior. 

Retail Marketplace Snapshot: 

Gain insight into the retail potential of an area by radius from a specific location. Learn about the population within that area, the number of competing businesses and any opportunity gaps between supply and demand for major retail categories.

CUSTOMER DATABASE ANALYSIS:

 Identify your target audience from an analysis of your current customer database and find opportunities for growth by identifying the location of “look-alike” potential customers. Understand where you have market saturation and where your best opportunities lie to be smarter with your marketing dollars.

CUSTOM RESEARCH STUDY: 

Work with a qualified research team that conducts 700+ studies for 100+ brands annually. Build a custom research project around your business needs, target your ideal customers and get answers that impact your business: brand awareness, consumer perceptions and competitive strengths and weaknesses. Use these strategic insights to impact your marketing efforts and drive your business forward.

  • Brand/Product Perceptual Study: Measures brand awareness, perception and key attributes. Also captures competitive strengths and weaknesses or overall impressions among the target (potential) consumer base and heaviest users.  
  • Creative/Messaging Study: Tests the effectiveness of any marketing and advertising creative, including logos, taglines, promotions, commercials, slogans and billboards, spots and print ads.

  • Pre/Post Campaign Studies: Assesses the impact of marketing and advertising creative by testing brand and product metrics prior to flighting a campaign, then reassessing perceptions based on the same metrics after exposure to the marketing and advertising creatives.

  • Category Research Study: Gain insight into a target industry to uncover the real opportunity available, including a detailed competitive environment analysis, category spending and behavioral trending.

 
 
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Events


experiences to remember

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Events


experiences to remember

It’s not what a brand says, it’s what a brand does that matters. From grand openings to galas to intimate dinners and even private parties, let Ideabar’s experiential marketing team create a memorable experience. From concept to cleanup, we make it easy. We can’t wait to help you plan your next event!