Tips for Optimizing Mobile Marketing Campaign

We all know mobile is a hot topic. Increasingly, we use our smartphones to doidealab website almost everything, from paying our bills, shopping, checking the news – even to make calls! We are all connected as never before, which is all the more reason your product needs to be front and center in our mobilized world. Recently Google published “Five Steps to Optimize Mobile-Only Campaigns.” It covers topics like creating a mobile website, and choosing the right words in your advertising. Did you know that “recent studies show that campaigns with mobile sitelinks experience a 30% higher clickthrough rate than those without sitelinks”?

Create a mobile site Create mobile-friendly ad text Link ads to your mobile site Optimize your keywords Add mobile sitelinks

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written by: Gerry Barker