2013: Year of the Business App?

Will 2013 be the year when apps get down to business? That’s the opinion of United Kingdom mobile app developer Malabo’s chief executive officer, Mark Mason. Interviewed in Tab Times, Mason said: “An increasing number of businesses are preparing a suite of apps, both for internal and customer purposes. I think that this is really the end of the (app) gimmick and that we’ll see 2013 as the start when businesses really start to understand the value of apps.”

Mason also advises that businesses should brace for another wave of mobile devices, thanks to the launch of Windows 8. “We see companies giving these tablets to their workforce, and we’ll see more Windows smartphones, too. We’re also seeing a little bit of that on the development side."

Read the complete interview here: