Is Pinterest the right social media for your business?


Is Pinterest right for your business? By now I’m sure many of you have heard the buzz about Pinterest. It’s one of the fastest growing social mediums today, with a growth rate far surpassing that of the big players in social media, Facebook, Twitter, and LinkedIn.

Pinterest growing users

So what’s so great about Pinterest? In short, Pinterst is a social medium in which users are able to create “boards” around their interests where they can “pin” images related to those interests. Pinterest is commonly used for self-help interests and educational tools that can be communicated visually as well. It’s a simple concept really—sharing the things you love, visually. The effect is not only stunning, but very engaging. The more engaged people are with the content in the social sphere, the more likely they are to share it, creating a viral effect.

screen shot of pinterest

This all sounds wonderful, doesn’t it? But the question remains, is Pinterest the right tool for you to communicate with your clientele and your target audience?

Notice my emphasis on Pinterest being not only a social medium, but a very visual one. So it makes sense that if your business offers products or services that are visually interesting, Pinterest might be a great fit for you.

Some examples of businesses that do well on Pinterest are: travel agencies, wedding planners, photographers, makeup artists, hair stylists, retail stores, clothing designers, restaurants… The list goes on. All of these businesses offer products or services that can be photographed and generate a lot of interest on Pinterest.

Say you aren’t involved in a business that offers products or services that are visually captivating, but you have information that your customers find valuable. Infographics are also very popular on Pinterest and can be an effective way to be a part of this space and establish yourself as an expert in your field.

Here is an example of an infographic:

pinterest info graph

Users also post images that link to information elsewhere on the web, without using infographics to explain an idea or process. Here’s a great example from www.bellapop.com:

collateral of pinterest

There are many creative ways to use Pinterest. Still not sure if it’s right for you? There’s no better way to get started than by diving right in and there’s no better time to do it than now. So get on there and explore!

written by:  Kathryn Bulman