high tech world

Being a visual learner, I tend to “see” things in a different way than most people. I try to live by the KISS principle. (According to Wikipedia, “KISS” is an acronym for the design principle articulated by Kelly Johnson: “Keep it simple, stupid!”[1]) Variations include "Keep it stupid simple," "Keep it short and simple," "Keep it simple sir,” "Keep it super simple,” "Keep it simple or be stupid,” "Keep it simple and stupid,” "Keep it simple and straightforward" and "Keep it simple and sincere."The KISS principle states that most systems work best if they are kept simple rather than made complex. Therefore, simplicity should be a key goal in design, and unnecessary complexity should be avoided.

In case you haven’t noticed, digital and mobile complexity grows every day with the latest and greatest technology, and it tends to get a little too “techie” for some people. Not every person can know every detail about all the new ways to go to market. Start by keeping it simple. Take a few days and watch your customers while they are in your store. Ask yourself these questions:

  1. Are they shopping alone? In other words, they are the final decision maker. Is your marketing message targeted toward them?
  2. Are they using their phone while shopping? Do you have a mobile site or comparison information on your website?
  3. Are they comparing prices or products? Do you have Quick-Response Codes showcasing product features?

These “bytes” of information can help to identify how your shoppers want to interact with your business.

If even these sound like they’d require a lot of time and analysis that you simply don’t have, it’s time to call in an expert. That’s why we have experts, right? Ahhh, there’s the problem … who are the experts, and how much are they really charging you to be their expert? If you’re afraid of the details, you need to find a consultant who is well-known and trusted. Someone who has a passion for new technologies and how to leverage changing consumer behaviors to help you to achieve your business goals. This way, you can get back to your business – whether it’s selling clothing, running a restaurant, or providing a service.

Most experts will start with a digital assessment of your business, and then provide recommendations, including mobile, social and Web.

Don’t miss out on what’s in front of you every day. But remember to keep it simple (KISS), whether it’s mobile, Internet and/or Social networking. It’s all in a day’s work (or in a few minutes, if you do it all from your smart device).

written by: Michele Williams