Newspapers score with tablet owners

Palm Beach Post

Newspapers are alive and well – on tablets. That’s the word coming from a recent survey by the digital analytics firm, ComScore. According to a recent Center for Media Research briefing, a comScore study found “nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily.” Somewhat surprisingly, “analysis of readership activities across platforms revealed that Kindle Fire users displayed the strongest propensity for reading newspapers and magazines on their device.” The article also noted: “In the three-month average period ending August 2012, 37.1% of tablet owners read a newspaper on their device at least once during the month, with 11.5% of tablet owners reading newspapers almost every day. Mark Donovan, comScore SVP of Mobile, says ‘... tablets are... redefining how people consume news and information... with the format more conducive to reading longer form content... in the case of online newspapers, tablets are now driving 7% of total newspaper page views... impressive... considering the relative infancy of the tablet space...  Want to read the whole article, click here.

written by: Gerry Barker