Integration a leading story for 2013

The Center for Media Research recently reported the results of a Strongmail survey that shows “Email, social media and mobile rank as marketers’ top spending priorities for 2013.” Almost 56% say they will allocate more money to email campaigns; 52% will hike spending on social media and 43% will be increasing their spend on mobile marketing. What tactics will see spending declines? According to the survey, public relations and direct mail.  Another strong trend that emerged from the study was integration of email, mobile and social media. Read the complete report here: