I LOVE coming up with creative, clever and innovative ways to tell and sell a client's story.
Really great advertising and marketing campaigns do just that, tell a story in a unique way and instantly create a human connect or disconnect. That is why you either respond to something immediately, or you don't. Why you are interested in finding out more, or you aren’t.
That is the most challenging and fulfilling part of my job – creating that oh-so perfect and personalized story for a client. One that not only gets people interested, but gets the right people interested and motivated to take an action.
Information graphics are a great way to do just that. They create an advertising or marketing story by capturing data and packaging it in such a way that is visually appealing, easy to understand and easy to remember. Digestible data if you will.
I came across this info graphic the other day when I was online looking for a birthday present for my bestie, and was I instantly inspired: it's fresh, it's fun, it's full of facts (data). And, with Valentine's Day right around the corner, it's timely. Bonus points!
Going back to my earlier points - there is a story here that is told in a unique and visually appealing way, a story about Valentine’s Day and some of the little-known facts surrounding this love-crazed holiday, from the amount of money people spend on gifts, to swoon-worthy quotes, to facts on candy consumption in the United States. And for the reader, there is very quick connect or disconnect ‑ either you want to know this information about Valentine’s Day or you don't.
And although this particular information graphic isn’t promoting any specific company or pushing a particular product, the format inspired me to think up some really unique custom campaigns and concepts for some of my other clients - hospitals and heart health, automotive, retail stores and even an A/C client.
And really, what's not to love about that?
Source credit: Overstock.com