Everyone’s got a story to tell.

People. Corporations. Businesses.

And the key to communicating an interesting story – one that will both grab the attention of potential clients, customers, etc. , and resonate with them – is to make it personal.

Don’t just tell people how and why what you do benefits them. Show them!

But do so in friendly, conversational ways that the average person will find accessible.

If your business is technical and heavy on industry jargon, break it down so the layperson will understand. Use metaphors and analogies.

If your business is customer-service driven, mention anecdotes to which everyone can relate.

And, perhaps most important of all, be efficient with your message.

Remember: When telling a good story, less is usually more.