To me, that term seems like it has exploded! Everyone is excited about it! And before working for Ideabar, I didn't even know such a thing existed. Native advertising is so big, it even had a role on my favorite TV show, GIRLS. The main character was employed as an advertorial content writer for famed men’s magazine, GQ.
As it turns out, content marketing/native advertising is much older than I thought. It has been around since the days of the cavemen! Check out this great infographic about the evolution of content marketing!