Search Engine Optimization (SEO) and content strategy recently helped one of our clients achieve about 14 times more page views to their sponsored content posted on palmbeachpost.com than they had been averaging during the past year. That content continues to outperform other posts by hundreds of page views each month.

The platform we use collects data and provides suggestions as to what topics clients might want to consider when they write their articles. These suggestions are based on, among other things, keyword searches for content that is already performing well on the site.

And while the algorithms search engines use to generate search results change a lot, it’s important to keep generating fresh content. One thing is for certain, repeating the same content over and over will kill your SEO.