Here are 5 good reasons to invest in Native Advertising

1.    Readers look at native ads 53 percent more often than display ads.

2.    Native ads drive higher brand lift than banner ads (18% higher in purchase intent and 9% higher for brand affinity)

3.    In 2013, advertisers spent $2.4 billion on native ads, a 77 percent jump from 2012.

4.    80 percent of people appreciate learning about a company through custom content.

5.    78 percent of Chief Marketing Officers think custom content is the future of marketing.

Sources:  IPG and Sharethrough; BIA/Kelsey; Demand Metric