This seems to be one of modern marketing’s most common buzz words. But, what exactly is “content marketing” and how do you do it?
Recently, I read an article by blogger Pauline Cabrera about tips for building a content marketing strategy. She was able to come up with nine tips but I will highlight my top three here!
1) Have a purpose or goal- you want to know exactly what you want to convey in your content. Know your topic! If you have no direction, you will lose the audience.
2) Which brings me to tip #2… Know your audience- If you don’t know who is reading your content you do not know who your ideal audience is. Knowing your audience will help you decide what type of content you want to share.
3) Be consistent- Being consistent with your content can really bring up your SEO. Don’t worry about running out of ideas, a quick internet search will help bring you some inspiration. I’m sure you can see how content marketing is way more than fun marketing jargon! A lot of thought goes into building the best content marketing strategy!
For the full list of Cabrera’s tips click here.