What does your logo look like? Is it eye-catching? Does it stand out from the crowd?

A logo should be memorable and instantly recognizable. It should be uncomplicated, so it is still recognizable when reproduced small.

A well-designed logo can help strengthen your brand image and company identity, giving you an advantage over your competition.


Below are 12 examples of iconic logos. Can you identify the companies they represent?

(Stumped? Answers are below.)



Who is who:

Top row, L-R: Shell, Apple, Girl Scouts of America, Target

Middle row, L-R: Quaker Oats, American Red Cross, Major League Baseball, McDonald’s

Bottom row, L-R: NBC, Starbucks, Nike, Rolling Stones