By: Charlotte Dowell, Intern

Marketing is used to entice and inform consumers on different products and services.  Now, what if marketing principles were used to aid in humanitarian efforts?   Jose Miguel Sokoloff, an executive with the Colombian advertising agency Lowe SSP3, believes it can.  Sokoloff was able to combine friendly language with a beautiful visual piece, Christmas lights, to entice Colombian guerilla fighters to leave their factions and return home.  In his TedTalk Sokoloff explains how he was able to use marketing to spread a powerful message and create a social change in his country.  Click on the link below to see his complete talk.