Social Media: It's not just for casual connecting anymore

In order to survive in today’s world, your business will most likely need to have a social media presence. While social media was once a fun way for friends and family to interact with one another, it is now a way of life — not only personally, but also professionally.
Social media pages — Facebook, in particular — has become a go-to source for information; whether it be about you or your business. Therefore, it is important to take social media seriously, and to give your company the best chance for success, you must have a strategy.
What’s a social media “strategy”?

That’s a question that every business owner must ask themselves.

And don’t be fooled...creating a social media strategy isn’t as easy as it sounds. More importantly, not having a good social media strategy is WORSE than it sounds.
Social media is a vital way to market and promote your business; many would argue the best and smartest way.

Each business is different, but regardless, if your in business, you need to be on social media. Which means you need a good strategy to maximize your awareness and return.
Again, creating an effective social media strategy is not easy, but here are five questions that will help get you started.

1. What is your primary goal — what are you trying to accomplish through social media? This sounds obvious, but you’d be surprised at how many businesses do not, or can not, answer this question. Without a definitive answer to this, your strategy and social media efforts will most likely fail.

2. What is your target audience/demographic, and which social media platforms do they most frequently use? Know who you’re trying to talk to and how to reach them.

3. What type of content do you plan on posting? Keep in mind that you should not constantly be “selling” via social media, but creating engagement with your audience. Remember that each platform has different restrictions and styles as well.

4. Will you be using social media as a customer service arm? If so, be sure you are prepared to monitor your pages frequently so you are able to respond to your audience in a timely manner.

5. What is your tone? This goes back to knowing your audience. To be effective, your social media “voice” must be one that appeals to your target demographic and encourages engagement and interaction. Consistency is important. Also, be visual and works!