By: Charlotte Dowell, Intern
E-mail marketing is a great tool many companies use to reach consumers. They can send emails targeted to specific demographics or just mass emails to a database of people. Email marketing can really help businesses reach new people that otherwise they couldn’t reach with other forms of marketing. Recently, however, many people are beginning to lose their faith with email marketing because they have preconceived notions about the email habits of the general public. Many of these ideas though are false. The following infographic is a great tool that dispels some of these myths about email marketing.